Law firms, especially those with more than 20 lawyers, have aggressively moved into social media. Those with a robust social media presence split their social media program into two parts.
Social Media at the Law Associate Level.
Younger professionals within the firm are already using social media to network within the legal community and search for referrals. Firms harness this energy with a social media policy integrated into the firm’s business development plan.
From a usage audit, you’ll find associates who enjoy writing blogs, and others who are comfortable facing a camera for issue and education video updates. Still others will be proficient with Twitter and Linkedin groups. You’ll also find that because they “grew up” with social media the efforts are not considered much of an intrusion onto billable hours.
Channel these efforts toward Continue reading →
It’s not easy to see how Facebook, Twitter, and Youtube can help your business… and not comfortable thinking that you or your staff might need to add more writing, posting and follow-up to your day.
This is where Managed Social Media Services come in.
Solve the “whether to do or not” question by getting help from an agency that understands each piece of social media. Have them put the right tools (not one size fits all) into perspective for you in a program to build your business. We talked about finding the right agency for this in Part 3 of the three part series Can Social Media Blend with Traditional Advertising to Drive More Sales?
Can you give that agency the responsibility Continue reading →
Harnessing the Power and Influence of Social Media to Reach Customers
Ambit was invited to speak to the Florida Restaurant and Lodging Association about strategies to use social media to attract customers. The presentation to restaurant and hotel owners and marketers was a combination of inspiration and education intended to raise their awareness as to why adding Facebook and Twitter icons to their websites would most likely not produce measurable results.
In this fifth and last part of the five part video series, we focused on practical social media tools now being used. Continue reading →
Harnessing the Power and Influence of Social Media to Reach Customers
Ambit was invited to speak to the Florida Restaurant and Lodging Association about strategies to use social media to attract customers. The presentation to restaurant and hotel owners and marketers was a combination of inspiration and education intended to raise their awareness as to why adding Facebook and Twitter icons to their websites would most likely not produce measurable results.
In this fourth part of the five part video series, we focused on practical social media tools now being used for restaurants. Continue reading →
For sure, if you have the right plan social media can blend with traditional advertising to drive more sales!
Social media offerings are now more of a “need to have versus a nice to have” for many businesses. But going from a “lean back” disengaged experience with an F and T on a home page to the lean-forward, “I-need-to deliver-relevant-information” experience requires a well thought out plan.
The domain of creating a meaningful social media presence has migrated from pure digital and web design shops populated by sneaker wearing youth who “get it” to traditional advertising and public relations agencies. In taking the mantle, these agencies not only get it but more importantly have developed techniques for integrating social media to strengthen existing marketing campaigns and bring out the best in both.
And the single right agency to blend your advertising with social media becomes more obvious if you look for Continue reading →
