Author Archives: Kathy Koch

Social Media for Business: Where to Begin

Be fearless. The biggest mistake you can make is doing nothing. Start small by focusing on the Big Three: Facebook, Twitter and Linkedin. Set up accounts and get familiar with them.
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Census 2010, a win for Broward County.

Ambit has just completed a 10 month public outreach program for the Broward County Complete Count Committee focused on increasing the Census count in our historically under counted communities. Continue reading

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What should be in a press release?

When writing a press release, use simple language. Keep sentences short. Avoid jargon. Don’t use overly-hyped adjectives such as “unique,” “breakthrough,” and “state-of-the-art.” Continue reading

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Public Relations: Where Do I Start?

What’s the best way to start public relations for your business? Try for placements in media like newspapers, magazines, radio and television? Start a direct mail or email campaign? Start a Facebook page, tweet on Twitter or try for a viral video for YouTube? Continue reading

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TV campaign for People’s Trust Insurance

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