- Driving Sales, published by Ambit Advertising and Public Relations, is a blog covering industry marketplace insights, knowledge sharing by Ambit staff and best practices strategy discussions supporting advertising, public relations, marketing and social media.
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Category Archives: Advertising
TV campaign for People’s Trust Insurance
Text under the video
Calico Corners direct mail campaign
In addition to TV, radio and email Calico Corners periodic sale events have been supported by a direct mail postcard campaign designed to alert shoppers from Jacksonville to Miami of upcoming values. Continue reading
Posted in Advertising, All posts by date
Tagged Advertising, direct mail, Marketing, Retail
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“Canned” Advertising Kills
Gain market share and increase sales in a tough economy. But not if your advertising is doing the same old, same old. Smart companies have changed the way they get new business, and “canned” advertising is the kiss of death in an era where hatching fresh ideas and harnessing the power of new technology are the keys to survival and resurgence. Continue reading
Wish You Were Here: Engaging Customers With Postcard Advertising
Looking to promote programs and services, the humble postcard is often a reliable performer that gets results more quickly and cost-effectively than other forms of marketing, old and new. Continue reading
Putting More “Pull Power” in Your Next Mailer
A well written direct mail piece that reaches a targeted audience with the right offer will make its way out into the world and come back to you with an army of believers and buyers in tow. Continue reading
