- Driving Sales, published by Ambit Advertising and Public Relations, is a blog covering industry marketplace insights, knowledge sharing by Ambit staff and best practices strategy discussions supporting advertising, public relations, marketing and social media.
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Category Archives: Advertising
Inspect Your Copy for Sizzle and Substance
Here’s the challenge: If your copy is confusing, uninteresting or just plan irrelevant to your reader, it will not only fail on its mission, but it will make it harder the next time you try and get through to your audience. Continue reading
Letting Customer Testimonials Do Your Talking
Real people saying real nice things about your product or service can have a potent influence on others who wouldn’t necessarily be receptive to a polished, calculated message crafted by a professional copywriter.
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Posted in Advertising, All posts by date
Tagged Advertising, copywriting, direct mail, Marketing, Public Relations, reputation, Retail, Social Marketing
4,803 Comments
Need to Create a Tagline? Just Do It
A well-crafted tagline can be a memorable and valuable tool for quickly conveying your brand promise, differentiating you from your competition, and bringing a unifying message to all your marketing and communications efforts going forward.
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Creating a Powerful, Brand-Focused Ad Campaign
Developing an ad campaign that’s persuasive, powerful, and brand-focused can be a highly-effective tool for getting your audience’s attention and moving them to action. While cutting-edge creativity can help boost an ad campaign into the cultural consciouness, it takes more than a bold idea to break through the clutter and produce real bottom-line results. Continue reading
Now Hear This: B-to-B Audience Still Tuned to Radio
In a world of sexy new digital media options for marketers, radio still matters, especially for business to business audiences. Continue reading
