- Driving Sales, published by Ambit Advertising and Public Relations, is a blog covering industry marketplace insights, knowledge sharing by Ambit staff and best practices strategy discussions supporting advertising, public relations, marketing and social media.
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Category Archives: Marketing
Boynton Beach Home buyers assistance brochures.
Ambit recently completed a pair of brochures for the Boynton Beach CRA to promote the availability of affordable housing programs.
The Homebuyers Assistance Program brochure provided details for the financial help available from the CRA for first time home buyers purchasing a home within the CRA area. Continue reading
Posted in All posts by date, Marketing
Tagged brand, copywriting, Government, Marketing, print
4,021 Comments
Drowning, so easy a child can do it.
The Broward County Health Department selected Ambit to conduct qualitative and quantitative research with parents in a two zip code pilot project. The services involved searching and summarizing national data from Ambit’s AAAA member affiliations, creating and facilitating focus groups of homeowners having children in the at-risk age range and assimilating the information into creative concepts for public outreach with print and TV PSAs. Continue reading
Posted in All posts by date, Marketing
Tagged brand, copywriting, Government, Marketing, print
2,961 Comments
Gaining Business in a Sour Economy
To market or not to market during a recession – that is the question. The straightforward, historically-proven answer is: When the economy dips, opportunity knocks for those who view marketing as an investment, not an expense. It has been demonstrated … Continue reading
A Little More Conversation, A Little Less “Puffspeak”
Good marketing and PR writers avoid the pitfalls of “puffspeak” by writing in the same natural style they use when having a conversation.
Continue reading
Posted in All posts by date, Marketing, Public Relations
Tagged Advertising, copywriting, press release, Public Relations
3,275 Comments
When the Economy Gets Tough, the Tough Get Marketing
Shake up your marketing mix. While opportunities to do business exist in this tough economy, “business as usual” doesn’t. Success goes to those who take a fresh look at their marketing dollars and find innovative ways to get more out of less. Continue reading
