Category Archives: Marketing

Rise and Shine Online: A Multi-Pronged Approach to Business Exposure

What’s the secret to building relationships, producing leads and orders, and increasing quality business exposure? The answer is: Never miss a chance to let people know who you are, what you think, and what you’re doing. Continue reading

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The Laws of Trade Booth Attraction

Trade booth disasters are usually attributable to a variety of factors, not the least of which is a lack of flash to flag down booth browsers. Let’s face it, a little eye-appeal goes a long way in an environment where bold displays, blinking lights and other head-turning diversions abound. Continue reading

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Three Big Keys to Choosing the Right Marketing Firm

Unless you decide to just “go with your gut,” there’s no real shortcut to researching a potential marketing firm’s capabilities, professionalism, body of work, roster of contented clients, and price structure. Continue reading

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R U Using SMS 2 Market?

Here are a few “get smart” tips to put your SMS marketing efforts on the right track. Continue reading

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Secrets to Writing Direct Mail Letters That Sell

Read any good direct mail letters lately? Considering the torrent of wordy, boring, clumsily constructed attempts at sales letters floating around, the odds are stacked squarely against it. For those who follow a few simple steps, however, a sales letter can be an extremely efficient tool Continue reading

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