It’s not easy to see how Facebook, Twitter, and Youtube can help your business… and not comfortable thinking that you or your staff might need to add more writing, posting and follow-up to your day.
This is where Managed Social Media Services come in.
Solve the “whether to do or not” question by getting help from an agency that understands each piece of social media. Have them put the right tools (not one size fits all) into perspective for you in a program to build your business. We talked about finding the right agency for this in Part 3 of the three part series Can Social Media Blend with Traditional Advertising to Drive More Sales?
Can you give that agency the responsibility for the ongoing management of your social media? Is that agency writing business blog posts, Facebook entries, Twitter tweets, or Linkedin profiles? Look for talents the same as required for business advertising and public relations… writing skills and the discipline to stay on message.
Blog writing, Facebook posting, Twitter posts, Linkedin profiles… while they have new names and new twists on writing style, all have similar roots in the writing and messaging needed to produce quality advertising and public relations. It starts with research to understand the business, and leads to writing motivating ad copy and compelling press releases, or writing blog posts and Facebook entries… all to professionally convey the company message.
The difference is ad and pr writing gets published in media such as newspapers/magazines/web/radio/TV, while blog, Facebook, and Twitter writing gets published in its own social media.
Beware of agencies and staff with successful personal Facebook pages that “know” social media and are chatting all the time. It just isn’t the same as running a purposeful business social media presence.
Kind of makes sense. You don’t assign staff to write ad copy and press releases. Have your social media managed by professionals to get the most value for your business.
For more ideas to drive sales check out the archives or visit Ambit Advertising and Public Relations.
Related posts:
- Can Social Media Blend with Traditional Advertising to Drive More Sales? Part 2
- Social Media for Business: Where to Begin
- Fishing for Social Media Opportunities in the Stream of Life
- Can Social Media Blend with Traditional Advertising to Drive More Sales? Part 3
- Building Positive Media Relations One Editor at a Time
