Harnessing the Power and Influence of Social Media to Reach Customers
Ambit was invited to speak to the Florida Restaurant and Lodging Association about strategies to use social media to attract customers. The presentation to restaurant and hotel owners and marketers was a combination of inspiration and education intended to raise their awareness as to why adding Facebook and Twitter icons to their websites would most likely not produce measurable results.
In this third part of the five part video series, Continue reading →
OK, I get the possibilities, but social media is such a blizzard of words and things to do. How can I find what part of it will work for my business?
The quickest route is to find an agency that can understand how and why your current advertising and public relations mix works for you and ask about their social media team. If their speech is peppered with guru preach such as “having a conversation with your customers” or Continue reading →
Harnessing the Power and Influence of Social Media to Reach Customers
Ambit was invited to speak to the Florida Restaurant and Lodging Association about strategies to use social media to attract customers. The presentation to restaurant and hotel owners and marketers was a combination of inspiration and education intended to raise their awareness as to why adding Facebook and Twitter icons to their websites would most likely not produce measurable results.
In this second part of the five part video series, Continue reading →
Of course it can! Do billboards help your radio? Does radio help your TV? Does TV help your print? Does direct mail help your email campaigns? Do all these traditional outlets help your website?
And social media built into a marketing mix will make just about any traditional advertising campaign stronger.
But wait, you say… Continue reading →
Harnessing the Power and Influence of Social Media to Reach Customers
Ambit was invited to speak to the Florida Restaurant and Lodging Association about strategies to use social media to attract customers. The presentation to restaurant and hotel owners and marketers was a combination of inspiration and education intended to raise their awareness as to why adding Facebook and Twitter icons to their websites would most likely not produce measurable results.
More than a few left with a new appreciation for the steps to move their social media strategy to a more productive level.
The presentation resulted in a five part video series. Continue reading →
