Harnessing the Power and Influence of Social Media to Reach Customers
Ambit was invited to speak to the Florida Restaurant and Lodging Association about strategies to use social media to attract customers. The presentation to restaurant and hotel owners and marketers was a combination of inspiration and education intended to raise their awareness as to why adding Facebook and Twitter icons to their websites would most likely not produce measurable results.
In this second part of the five part video series, we focused on practical social media tools now being used. Take home points include:
- Marriott Twitter page used for special deals
- Bonaventure Hotel tweets from the bar
- Iron Horse Hotel Twitter for small hotels
- Lessons learned from Best Buy Twitter for customer service
- Hash tags to listen to your customers
- Don’t let anyone just put the F and T on your home page
Stay tuned for the remainder of the series.
For more ideas to drive sales check out the archives or visit Ambit Advertising and Public Relations.
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