Harnessing the Power and Influence of Social Media to Reach Customers
Ambit was invited to speak to the Florida Restaurant and Lodging Association about strategies to use social media to attract customers. The presentation to restaurant and hotel owners and marketers was a combination of inspiration and education intended to raise their awareness as to why adding Facebook and Twitter icons to their websites would most likely not produce measurable results.
More than a few left with a new appreciation for the steps to move their social media strategy to a more productive level.
The presentation resulted in a five part video series. Introductory building blocks for social media were explored in part 1 including:
- Forget about it except for Facebook and Twitter
- Exceptions are YouTube and Flickr types that serve a complementary role
- Your customers are asking you to use social media to market to them
- How to get beyond guru speak to get results
- Command and Control vs. Confusion… the good news
- The genie is out of the bottle. Its happening… deal with it!
- Don’t let anyone just put the F and T on your home page
Stay tuned for parts 2 through 5.
For more ideas to drive sales check out the archives or visit Ambit Advertising and Public Relations.
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