- Driving Sales, published by Ambit Advertising and Public Relations, is a blog covering industry marketplace insights, knowledge sharing by Ambit staff and best practices strategy discussions supporting advertising, public relations, marketing and social media.
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Tag Archives: Advertising
TV campaign for People’s Trust Insurance
Text under the video
Calico Corners direct mail campaign
In addition to TV, radio and email Calico Corners periodic sale events have been supported by a direct mail postcard campaign designed to alert shoppers from Jacksonville to Miami of upcoming values. Continue reading
Posted in Advertising, All posts by date
Tagged Advertising, direct mail, Marketing, Retail
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“Canned” Advertising Kills
Gain market share and increase sales in a tough economy. But not if your advertising is doing the same old, same old. Smart companies have changed the way they get new business, and “canned” advertising is the kiss of death in an era where hatching fresh ideas and harnessing the power of new technology are the keys to survival and resurgence. Continue reading
A Little More Conversation, A Little Less “Puffspeak”
Good marketing and PR writers avoid the pitfalls of “puffspeak” by writing in the same natural style they use when having a conversation.
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Posted in All posts by date, Marketing, Public Relations
Tagged Advertising, copywriting, press release, Public Relations
3,275 Comments
Letting Customer Testimonials Do Your Talking
Real people saying real nice things about your product or service can have a potent influence on others who wouldn’t necessarily be receptive to a polished, calculated message crafted by a professional copywriter.
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Posted in Advertising, All posts by date
Tagged Advertising, copywriting, direct mail, Marketing, Public Relations, reputation, Retail, Social Marketing
4,467 Comments
