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Tag Archives: copywriting
What should be in a press release?
When writing a press release, use simple language. Keep sentences short. Avoid jargon. Don’t use overly-hyped adjectives such as “unique,” “breakthrough,” and “state-of-the-art.” Continue reading
Posted in All posts by date, Public Relations
Tagged copywriting, Marketing, press release, Public Relations
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Boynton Beach Home buyers assistance brochures.
Ambit recently completed a pair of brochures for the Boynton Beach CRA to promote the availability of affordable housing programs.
The Homebuyers Assistance Program brochure provided details for the financial help available from the CRA for first time home buyers purchasing a home within the CRA area. Continue reading
Posted in All posts by date, Marketing
Tagged brand, copywriting, Government, Marketing, print
4,021 Comments
Drowning, so easy a child can do it.
The Broward County Health Department selected Ambit to conduct qualitative and quantitative research with parents in a two zip code pilot project. The services involved searching and summarizing national data from Ambit’s AAAA member affiliations, creating and facilitating focus groups of homeowners having children in the at-risk age range and assimilating the information into creative concepts for public outreach with print and TV PSAs. Continue reading
Posted in All posts by date, Marketing
Tagged brand, copywriting, Government, Marketing, print
2,961 Comments
“Canned” Advertising Kills
Gain market share and increase sales in a tough economy. But not if your advertising is doing the same old, same old. Smart companies have changed the way they get new business, and “canned” advertising is the kiss of death in an era where hatching fresh ideas and harnessing the power of new technology are the keys to survival and resurgence. Continue reading
A Little More Conversation, A Little Less “Puffspeak”
Good marketing and PR writers avoid the pitfalls of “puffspeak” by writing in the same natural style they use when having a conversation.
Continue reading
Posted in All posts by date, Marketing, Public Relations
Tagged Advertising, copywriting, press release, Public Relations
3,275 Comments
