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Tag Archives: copywriting
Putting More “Pull Power” in Your Next Mailer
A well written direct mail piece that reaches a targeted audience with the right offer will make its way out into the world and come back to you with an army of believers and buyers in tow. Continue reading
Inspect Your Copy for Sizzle and Substance
Here’s the challenge: If your copy is confusing, uninteresting or just plan irrelevant to your reader, it will not only fail on its mission, but it will make it harder the next time you try and get through to your audience. Continue reading
Letting Customer Testimonials Do Your Talking
Real people saying real nice things about your product or service can have a potent influence on others who wouldn’t necessarily be receptive to a polished, calculated message crafted by a professional copywriter.
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Posted in Advertising, All posts by date
Tagged Advertising, copywriting, direct mail, Marketing, Public Relations, reputation, Retail, Social Marketing
4,803 Comments
Secrets to Writing Direct Mail Letters That Sell
Read any good direct mail letters lately? Considering the torrent of wordy, boring, clumsily constructed attempts at sales letters floating around, the odds are stacked squarely against it. For those who follow a few simple steps, however, a sales letter can be an extremely efficient tool Continue reading
Learning the Language of “You”
If you want to convert the maximum number of potential customers into paying customers, having the “there you are” mindset is exactly the right focus for marketing your business. Not sure if your focus is where it should be? Take a look at your website or a recent ad or brochure that you’ve done. Continue reading
