Tag Archives: media

Creating Taglines That Promote Your Brand

Posted on March 12, 2009 by Stan Brown

Why develop a tagline? When done well, it can be a memorable and valuable tool for quickly conveying your brand promise, differentiating you from your competition, and bringing a unifying message to all your marketing and communications efforts. And that can have a potent influence on driving sales and improving your bottom line. Continue reading →

Posted in Advertising, All posts by date | Tagged , , , | 3,521 Comments

Decision-Makers Value Industry-Specific Digital Media … Why Don’t You?

Posted on November 30, 2008 by Stan Brown

As a business-to-business marketer, are you taking advantage of media that is most important to the decision-makers you are trying to reach Before you answer, check the results of an American Business Media (ABM) survey that measured b-to-b media consumption … Continue reading →

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Grabbing Publicity With “Caveman Easy” Press Releases

Posted on November 4, 2008 by Stan Brown

In the popular GEICO Insurance commercials, viewers are reassured that “using geico.com is so easy a caveman could do it.” While the slogan may offend cavemen, it’s exactly the right mindset for creating press releases that hook reporters and editors … Continue reading →

Posted in All posts by date, Public Relations | Tagged , , | 5,203 Comments

“CRISIS!” Defending Your Reputation With Timely Public Relations

Posted on August 27, 2008 by Stan Brown

Financial trouble. A product recall. An accident that costs lives or harms the environment. When your company is involved in a detrimental situation or event, how you respond to the crisis at hand can spell the difference between saving your … Continue reading →

Posted in All posts by date, Public Relations | Tagged , , | 3,890 Comments