Tag Archives: Public Relations

Public Relations: Where Do I Start?

What’s the best way to start public relations for your business? Try for placements in media like newspapers, magazines, radio and television? Start a direct mail or email campaign? Start a Facebook page, tweet on Twitter or try for a viral video for YouTube? Continue reading

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A Little More Conversation, A Little Less “Puffspeak”

Good marketing and PR writers avoid the pitfalls of “puffspeak” by writing in the same natural style they use when having a conversation.
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Rise and Shine Online: A Multi-Pronged Approach to Business Exposure

What’s the secret to building relationships, producing leads and orders, and increasing quality business exposure? The answer is: Never miss a chance to let people know who you are, what you think, and what you’re doing. Continue reading

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Letting Customer Testimonials Do Your Talking

Real people saying real nice things about your product or service can have a potent influence on others who wouldn’t necessarily be receptive to a polished, calculated message crafted by a professional copywriter.
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What Makes You Any Different in These Economic Times?

Fiscal prudence is always important, but if you’re asking me to take my foot off the gas pedal, my position is that I choose not to participate in this recession. Continue reading

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